Available for work
Service Designer · Design Strategist
I help businesses turn fragmented customer journeys into connected, human-centered systems through research, service design, and strategic storytelling. I am also a certified tree hugger, an avid question asker and someone who will absolutely remind you to drink water.
About me
To know more about my journey as a designer, my Aarti-types/Archetypes, my interests.
2026 Edition
Selected Work
01
Designing a Seamless End-to-End Travel Journey
Website, newsletter, and first-contact redesign for a boutique travel agency — researched the full funnel, then rebuilt it as one connected system.
View project →02
Reimagining Interdependent Travel for Autistic Adults
Individual thesis with Neighbourhood Networks Glasgow — three co-design workshops exploring independent travel for autistic adults, presented to Glasgow City Council's Transport Strategy Team.
View project →03
Brand Identity & Visual Storytelling
Logo, packaging, and visual identity work across food, wellness, and lifestyle brands — from concept to shelf.
04
Spatial Experience Design
Interior architecture for a pizzeria — arched window fabrication, custom wainscoting, and booth seating designed around an existing brand identity.
View project →Playground
Fun things I like to do
Summer School — TU Delft
Planning and Design with Water, 2018 — spatial justice and social sustainability, in a team of four among 190 students.
View →
Vibe-Coded Projects
Ink & Post, BrainFuel, and a route map generator — built with Claude Code to solve everyday problems.
View →
Self-Initiated Donation Drive
Organised a neighbourhood donation drive for the Sarvana Foundation, Coimbatore — posters, comms, and logistics.
View →Archive
Archive Design projects
Still worth a look — earlier coursework, workshops and group projects.
Making the Invisible VisibleGSA, Stage 2A service intervention for Scotland's third sector, built with GCVS and THRE — BlendBridge, a four-week workshop and a resource-sharing buddy system.→
The Soft Power of ScotlandGSA, Stage 1Exploring how Scotland could harness water as soft power — a guide book, a water credit system and the idea of a water footprint.→
Design Sprint — Automobile Customer ExperienceWorkshop, KPMGA five-hour sprint with Marty Herbert from KPMG, designing a showroom experience around two given personas.→
Summer School — Planning and Design with WaterTU Delft, 2018TU Delft, 2018. Spatial justice and social sustainability, working with the local community of Scheveningen.→