ABOUT
Upon graduating during the pandemic in 2020, which made us reevaluate many aspects of life, I explored ways of promoting and experimenting with eco-friendly products to use daily leveraging on my multi-talented mother. We also leveraged insights from personal experiences and family values to infuse authenticity and purpose into the organic soap brand, connecting with customers on a deeper level.
INFO
Junior Architect
Studio Camarada
Bangalore, India (2020-2022)
LEARNINGS
In this entrepreneurial venture, I learned valuable lessons in internet marketing, business planning, communication, financial management, photography, and logistics.
IMPACT
Developed internet marketing strategies increasing social media following by 15% over 12 weeks for an organic soap brand, completing 50+ orders, including bulk wedding orders. Created a business plan, managed finances, oversaw logistics and increased sales by 25%, and enhanced communication with customers, suppliers, and stakeholders.
branding & marketing
LOGO DESIGN
Keeping in mind the brand’s values and identity, I incorporated elements emphasizing on the word ‘Natural’. I also composed the label in a printable format useful for packaging. Each label for different types of soap was also designed in co-relation with the main logo as shown below
art
direction & photography
ABOUT
The inspiration for each photo was drawn from the individual products themselves in order to help customers easily relate to the products. Live videos were also recorded during the photo-taking process in order to create engaging content for marketing purposes. The photos were all taken with an iPad in natural lighting, using elements from around the home to create an authentic and homemade look that emphasizes the brand.
EARTHEN NOURISH
honey and oats
sweet rose
wedding favors
neem and tulsi
EARTHEN NOURISH
EARTHEN NOURISH
EARTHEN NOURISH
2024, aarti vijay
EARTHEN NOURISH
sandalwood
packaging design
Organic
skin care brand
Earthen Nourish
EARTHEN NOURISH